Research

With over 60 proprietary tools, our Design research methods are based on interpretation, & modelled on behavioural sciences. Through these methods, we have successfully uncovered deeper unarticulated insights that have led to business innovations in achieving a competitive advantage in various sectors. Our people come from an electric mix of researchers, MBA’s marketing and technology to deliver strategy from a design perspective.

Contextual Research

Design Research at Future Factory works at the intersection of design, user and business. We work towards informing design to create memorable user experiences and remarkable products.

Our research tool kit has over 60 proprietary methods modelled on behavioural sciences, and we have published new thinking in Europe and Asia. Through these methods, we have successfully uncovered deeper unarticulated insights that have led to business innovations in achieving a competitive advantage in various sectors. Our people come from an electric mix of social research, business and technology to deliver strategy from a design perspective.

Ethnography

Uncovering deeper meaning demands specialised tools to probe hidden motivations and values. Ethnographic methods with their roots in social sciences are best equipped for such studies. In-situ research, observing users in their real environment and immersing ourselves in their life is key to building empathy.

The strength of this method allows wider range of application beyond design for businesses. We have used these methods to help identify new opportunities and create new categories. And for social organizations, to help model behaviour in order to achieve difficult goals

Trend Studies

Developing the right design language to create a contemporary aesthetic unique to the brand is not an easy task. We have an expert team dedicated to the study of color and the meaning of patterns, both at a global and at a local level, identifying trend directions for Asian markets. We have worked with market leaders in categories such as paint, consumer, and retail bringing expert advice and creating designs that reflect global trends with a local appeal.

We also use trend studies to identify leading change indicators. A recent ethnographic trend study covering over 300 users, helped identify trends in Indian Kitchens to advise appliance companies. Another study identified changing perceptions to security and finance, helping outline opportunities in these areas.

Design Strategy

Design Strategy outlines a roadmap of design efforts, levering design investments for their expected benefits. To arrive at this the team uses user understanding from design research services, and overlays this with the business and brand. Our proprietary methods employ the “Point of Value” and “Point of Play” tools, that help guide design efforts in a strategic manner.

Future Factory’s Design strategy services have enabled companies to invest in new categories to reap over 100% growth, invest in tooling to gain a design advantage in a highly competitive industry, and build a breakthrough technology product with confidence.

User Experience

Building a cohesive user experience to deliver business objectives around a brand ethos, requires more than good technology. Future Factory helps enhance consumer engagement through meaningful design to create lasting brand value.

We do this through user interactions and interfaces in the virtual world, but also by building better usability in the physical world, and through first – ever engagements built through various points in the user journey cycle. Our people come from technology, product architecture, branding, and design, but we start from the user as always.

User Testing

Because design is about the “gestalt", about the whole, testing design as a whole is as important, as testing it’s parts. Future Factory’s design testing methodologies are built on this premise. The challenge in product testing lies in the ability to combine the whole (gestalt) with the parts, and here is where the generative, creative nature of our methods is best leveraged. Not to mention the ability of our designers to analyze and critically assess design best. Besides, our methods also have the ability to conduct late testing (often the prerogative of quantitative methods), and bring a deeper, more actionable understanding of design preferences.

Our methods have been used successfully for our clients in Japan, Germany , Singapore and India helping them reduce risk prior to launch, or any significant design investment.